The Sound of Philips

Philips challenged us to define their sonic identity to give the brand a distinctive mark in sound and music. How people experience the brand every day through advertising, products, and services is the core for building their business - and sound is integral to this. We recorded samples from the human body and a Philips lightbulb - their founding product, combining them to create a Philips Instrument. The playable instrument provides a flexible sound palette that is uniquely Philips and can create music or sounds for all of their touch-points, increasing brand consistency and strength.