KFC 'FCK'
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Press Advertising / 2018
In February 2018, delivery problems caused hundreds of KFC restaurants in the UK to close. It was a huge national news story, and this was KFC’s response, published in the Metro and The Sun newspapers.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.