A Day Without Whopper
Wood Pencil / PR / Use of Events / 2018
November 10th was 'McHappy Day' in Argentina, when all all burger sales were donated to a children's cancer charity. Arch-rival Burger King decided to embrace the cause and withdrew sales of its Whopper burger from all of its restaurants.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.