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The Immunity Charm

Award: Wood Pencil

Wood Pencil / PR / In-Market Campaign / 2018

The Immunity Charm is the immunisation history of a child, worn by the child. It creates a direct communication between infants' doctors and parents. Borrowing from an Afghan tradition itself, a modified evil-eye charm was used to spread the message of immunisation amongst Afghan communities.

  • The Immunity Charm
  • The Immunity Charm
  • The Immunity Charm
  • The Immunity Charm
  • The Immunity Charm
  • The Immunity Charm