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Car Curling

Award: Wood Pencil

Wood Pencil / PR / Use of Events / 2018

Black ice is a common cause of car incidents in Russia, and only 12% of drivers are fully insured. This campaign highlighted the frivolous nature of Russian drivers by staging 50 car accidents in two hours. Six cars and four teams competed in a curling tournament that uses cars instead of stones.

  • Car Curling
  • Car Curling
  • Car Curling
  • Car Curling
  • Car Curling
  • Car Curling