• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Pitching French Film To Hollywood

Award: Wood Pencil

Wood Pencil / PR / Creative B2C Campaign / 2018

To promote French cinema to a non-French audience, Alliance Française needed to show that great films can be made without following Hollywood formulas. So, it pitched three films to Hollywood heavyweights who didn’t know that they were existing French cinema masterpieces. After rejecting these pitches, the sessions were turned into humorous videos showing there are great films Hollywood would never make. The campaign attracted 43% more people to book tickets for French films.

  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood
  • Pitching French Film To Hollywood