iPad Pro Packaging Design
Award: Wood Pencil
Wood Pencil / Packaging Design / Consumer Packaging Design / 2018
The magic of the iPad begins with its display. As such, the packaging seeks to express the emotional impact of the display’s high resolution and unprecedented colour. The on-device images were chosen to convey the new vibrancy and expansiveness of the screen, while a closer look reveals a person nestled within the scene. That's serious attention to detail.
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