DTF
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising/Existing Sites / 2018
OkCupid's campaign had the goal of subverting the cheeky anacronym 'DTF' by empowering people to redefine the 'F' for themselves. The campaign is a continuation of the brand’s mission to fix dating and to focus more on substance over selfies.
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