The Soy Sauce Posters
Award: Yellow Pencil
Yellow Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2018
Too much soy sauce can ruin a dish's flavour, too little and the natural flavour isn’t enhanced. With this in mind, this campaign tapped a Gyotaku artist – or fish printer – to use just the right amount as ink on Washi paper to bring illustrations of food to life.
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