Tomorrow's News
Award: Wood Pencil
Wood Pencil / Media / Use of Branded Content / 2018
The message behind this film is simple: shootings can be stopped if you know the signs. That's the premise behind this fictitious news report about a shooting that's expected to happen tomorrow. The piece was shared in 146 countries, earned over a billion impressions, and helped Sandy Hook Promise surpass its fundraising goal of $1 million.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.