The quattro coaster
Award: Wood Pencil
Wood Pencil / Media / Use of Mobile / 2018
This app allows anyone to have an Audi quattro model in their driveway at any time. An interactive experience is triggered by watching a television ad. On doing so, the viewer's chosen device recognises the film, before a car bursts out of the TV and into the user's environment. The AR experience allows people to create and test-drive a personalised test-track imitating in their own living room.
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