Sweet Change
Award: Graphite Pencil
Graphite Pencil / Media / Use of Retail / 2018
India is a cash economy, and therefore there's always the problem of change. So shopkeepers tend to give candy when there's a shortfall, which often means customers losing one, two, five or even ten bucks. So Paytm, an e-wallet brand, launched another candy - Paytm Sweet Change, which allows customers to redeem for actual currency.
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