Share a Coke 1,000 Name Celebration
Award: Wood Pencil
Wood Pencil / Media / Use of Radio & Audio / 2018
Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. As a spin on this, Share a Coke created a totally unique, shareable song for every name on Coke bottles – that's over 1,000 of them. It took 30 songwriters, 45 musicians and over 2,625 hours to write songs for first names, surnames, and even rare monikers never found on a keychain much less a song hook.
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