Netflix is a Joke
Award: Wood Pencil
Wood Pencil / Media / Use of Integrated / 2018
The mission? Shout out loud that Netflix has the biggest-name comedians in the world. So the provocative NETFLIX IS A JOKE campaign was launched via a teaser OOH push that instantly sparked widespread conversation and speculation. A broadcast campaign during the Emmys then let everyone in on the joke – before social posts, additional films and trailers were released.
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