Make it Metal
Award: Wood Pencil
Wood Pencil / Media / Use of Interaction / 2018
To announce Japan’s heavy metal band Crossfaith's latest album, fans were invited to an interactive microsite that responds only to headbanging. Fans have to headbang in front of their webcam to unlock a live-stream of a new four-minute track for as long as they sustained their headbanging. Further rewards included personalised artwork of their headbanging efforts generated from the image tracking algorithm and imperative animated visuals.
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