KFC | Brand Integrated
Award: Graphite Pencil
Graphite Pencil / Integrated / Integrated/Large Business (over 500 employees) / 2018
KFC was once the number one chicken restaurant in the United States. But after a decade of declining sales, stores were closing and the brand was no longer on top. To turn things around, it focused on the things that made it special, including founder, Colonel Sanders. On TV, a rotating cast of celebrities portrayed the Colonel, while a year-round stream of non-traditional stunts and executions helped keep the brand in the news.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.