bloodnormal
Award: Wood Pencil
Wood Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018
To break the taboo about periods, Bloodnormal's film shows blood from menstrual cycles. It also acknowledges period pain, sex and brings men into the conversation. The aim isn't to shock but to normalise the course of nature. Each scene contains real-world activations, designed to infiltrate culture.
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