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Scary Clown Night

Award: Graphite Pencil

Graphite Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018

Always eager to land one on its arch-rival, Burger King's Halloween campaign hits it where it hurts. By cleverly subverting McDonald's iconic clown, the brand was able to generate substantial online, media, and consumer buzz.

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  • Scary Clown Night