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It's a Tide Ad Campaign

Award: Graphite Pencil

Graphite Pencil / Film Advertising / TV Commercial Campaigns / 2018

Tide hijacked the 2018 Super Bowl by turning every ad into a Tide ad. It kicked off with actor David Harbour establishing that whenever the viewer sees clean clothes, it's a #TideAd. He then appeared six more times in stereotypical Super Bowl ads, several infamous past Super Bowl spots, and even as part of the broadcast. #TideAd trended on Twitter immediately, with people even generating their own #TideAd content.

  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign
  • It's a Tide Ad Campaign

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Credits

Client

Country

Agency Executive Producer

  • Dani Stoller

Art Director

  • Jacopo Biorcio
  • Erin Evon

Associate Creative Director

  • Kiko Mattoso
  • Max McKeon
  • Rafael Segri

Chief Creative Officer

Copywriter

  • Blake Morris

Creative Director

  • Chad Baker
  • Daniel Lobaton

Digital Director

  • Alan Lin

Executive Creative Director

  • Paul Bichler

Senior Art Director

  • Maddy Kramer

Advertising Agency

Production Company

  • Rattling Stick

Account Director

  • Ryan Martin

Account Executive

  • Jennifer McGill

Account Supervisor

  • Guillermo Betancourt

Agency Producer

  • Danielle Hallack

Assistant Brand Manager

  • Alex Perez

Brand Building Integrated Communication Director

  • Kimberly Doebereiner

Brand Communications Manager

  • Matthew Wormington

Brand Director North America Fabric Care Delivery

  • Vedran Miletic

Brand Manager

  • Jenny Maxwell

Chief Executive Officer

  • Andrea Diquez

Ecommerce Account Manager

  • Jed Karnowski

Head of Media Partnerships

  • Craig Stimmel

Manager of Advertising Production

  • Paul Chick

Regional Account Director

  • Nick Miaritis

Senior Account Supervisor

  • Jen Brotman

Senior Vice President

  • Nick Miaritis

Strategist

  • Corina Arnal

Strategy Director

  • Nayantara Mukherji

Vice President

  • Ryan Martin

Vice President North America Fabric Care

  • Sundar Raman

Brand

  • Tide
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