Cadbury
Award: Graphite Pencil
Graphite Pencil / Film Advertising / TV Commercials 41-60 seconds / 2018
Cadbury, once a source of national pride, was now struggling. To reboot the brand, a new approach champions moments of authentic human generosity through the campaign theme ‘there’s a glass and a half in everyone.' Breaking the conventions of the category, this most human of thoughts didn’t need to be wacky to get attention, just beautifully observed storytelling.
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