LA FORÊT – BET ON A MURDERER
Award: Wood Pencil
Wood Pencil / Film Advertising / Interactive Film Advertising / 2018
This is a live betting second-screen experience to promote the launch of crime drama: La Forêt. It turned six episodes into interactive content, enabling the audience to take real bets on the murderer’s identity. Built in partnership with betting platform Winamax, suspects appeared on screen with betting odds matching their suspicion level. These odds evolved in real time depending on the plot and the character’s actions.
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