P&G - "The Talk"
Award: Yellow Pencil
Yellow Pencil / Film Advertising / TV Commercials 41-60 seconds / 2018
Black parents in America have long had to have 'the talk' with their kids, as successive generations found it necessary to discuss the harsh realities of being black in America. From overcoming biased standards of beauty to surviving encounters with the police, this film spans several decades to show 'the talk’ remains the same. The film received over 1.4 billion impressions and over seven million views.
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