Appocalypse - Apple
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2018
For the annual World Wide Developers Conference, Apple made a film that explores life without apps. A newly hired Apple employee accidentally unplugs the App Store servers triggering a chain reaction that causes apps all over the world to disappear. People are forced to fend for themselves in a post-apocalyptic black market for app alternatives.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.