Appocalypse - Apple
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2018
For the annual World Wide Developers Conference, Apple made a film that explores life without apps. A newly hired Apple employee accidentally unplugs the App Store servers triggering a chain reaction that causes apps all over the world to disappear. People are forced to fend for themselves in a post-apocalyptic black market for app alternatives.
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