Original Is Never Finished
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2018
It's a myth to think that in order to create something original it can't have been done before. To prove that point, Adidas reimagined Sinatra's 'My Way' – the most overdone track of all time – into an original anthem that reminded everyone that doing it their way makes it their own. The spot rocked the Grammys before three new remixes were showcased by Snoop Dogg, MadeinTYO, and Desiigner.
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