The Button
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2018
The Golf GTE is a hybrid car that with one push of the GTE button can combine both engines for GTI-style power. This spot features baddies from various film genres, pressing buttons to use their power irresponsibly, before the VW driver presses his, demonstrating a more responsible use of power.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.