The Immunity Charm
Wood Pencil / Direct / Direct Product & Service / 2018
The Immunity Charm is the immunisation history of a child, worn by the child. It creates a direct communication between infants' doctors and parents. Borrowing from an Afghan tradition itself, a modified evil-eye charm was used to spread the message of immunisation amongst Afghan communities.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.