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Re:scam

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Digital / 2018

Re:scam is an AI chatbot designed to do the one thing you shouldn’t: reply to scams. By forwarding suspicious emails, the bot identifies scam and begins a never-ending conversation, so scammers waste their time instead of focusing on real targets. With multiple personalities, an ever-growing vocabulary and the ability to generate false account information, there's no way for scammers to know they're talking to a computer. Users can share the conversations and communicate with the bot via social media.

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