THE VIRTUAL CRASH BILLBOARD
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2018
This is an interactive billboard conceived to make careless pedestrians realise the danger of their behaviour. Equipped with a motion detector, speaker, and camera, the smart billboard makes the sound of screeching tires whenever a pedestrian attempts to cross while the red man is lit. The frightened faces of these pedestrians are projected directly onto the billboard and shown alongside the caption: 'Don't risk looking death in the face. Check the lights and cross safely.'
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