Not A Target - Teleprompter
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2018
World Humanitarian Day is held annually on 19th August to pay tribute to aid workers. To spread a global conversation, the first ever live Facebook filter was created, using a real-time teleprompter so people could share stories of civilians like it had happened to them. Film, contextual billboards, and social media content helped the #NotATarget campaign spread the stories of civilians in war.
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