#BackedByAxe
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2018
To reach a new audience and promote season 2 of Billions, Kickstarter – the crowdfunding platform – was turned into a social platform. Axe Capital, the fictional company from the show, funded real world projects, helping Creators reach their goals. Creators then became evangelists for the brand, making the hashtag #BackedByAxe a social media rallying cry.
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