Magenta Unleashed
Award: Yellow Pencil
Yellow Pencil / Digital Marketing / Integrated Digital Campaigns / 2018
Deutsche Telekom wanted to get into the most intimate media space of the millennial: their phone. To convince them to download the brand's app, it painted everything magenta – from landmarks to benches to OOH. On viewing, the chroma-key technology in the Lenz app would reveal unique Gorillaz content.
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