Bullying Jr.
Award: Wood Pencil
Wood Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2018
One of the biggest problems with bullying is that people don’t stand up to it. Burger King's live social experiment shows how more people would stand up for a bullied sandwich than a bullied child. Within days the Bullying Jr. experiment was shared over half a million times, earned over three billion impressions and over 100 million organic views. Today, Bullying Jr. is part of classroom curriculums worldwide.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.