The Fastest Spot
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Sound Design & Use of Music for Radio Advertising / 2018
To grab the attention of Millennials, these fast-paced radio ads were created for FedEx. The spots utilise binaural recording, a method thats uses two microphones to send different sounds to the left and right earphone channels.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.