DTF
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2018
OkCupid's campaign had the goal of subverting the cheeky anacronym 'DTF' by empowering people to redefine the 'F' for themselves. The campaign is a continuation of the brand’s mission to fix dating and to focus more on substance over selfies.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.