The Guardian branding
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Large Organisation / 2018
The redesign and rebranding of The Guardian was inspired by a change to tabloid format, in order to reduce costs. The challenge was to build new editorial narratives and a design language that reflected the newspaper's reputation for quality and progressive journalism. This led to the highest level of subscription and reader revenue in the brand's history.
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