GöteborgsOperan
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Moving Image / 2018
GöteborgsOperan is one of the leading opera houses in Europe. To appeal to a younger audience, it decided to become more visible, accessible and digital. To create the identity, performers were invited to participate in an audiovisual experiment. With the help of sound waves generated by vocal chords, movement and instruments a moving, dynamic identity was formed. The result being an unexpected set of logos with rich textures.
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