Moonpig Rebrand
Award: Wood Pencil
Wood Pencil / Branding / Logos / 2018
The challenge for Moonpig’s rebrand was to combat market perceptions without losing its fun reputation or mass market appeal. The result? A new visual identity using a bespoke font that dispenses with the old cartoon pig logo and instead animate and adapts to various scenarios. App and social icons playfully reference a pig’s snout and TV advertising idents interact with the brand’s signature jingle.
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