• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Transformation of a Landmark

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Experience & Environments / 2018

Last year, despite selling 100,000 electric vehicles BMW was still outshone by Tesla in terms of public perception. Cue the transformation of BMW's iconic four-cylinder tower headquarters into 101-metre high batteries – the symbol of the electric car industry.

  • Transformation of a Landmark
  • Transformation of a Landmark
  • Transformation of a Landmark
  • Transformation of a Landmark