Palau Pledge
Award: Black Pencil
Black Pencil / Branding / Campaign Branding & Identity / 2018
To curb ecological damage caused by booming tourist numbers, a bold new visa entry process was created for the Palau. Visitors to the Pacific island-country must have an environmental pledge stamped in their passports, which they must sign before an immigration officer. The agreement – dedicated to Palau’s children – is a formal promise to act in an environmentally responsibly way on the island. Violators can be fined up to $1 million.
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