It's Your World
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Large Organisation / 2018
LEVEL is the first airline solely dedicated to low-cost, long-haul travel. It's mission is to make long-haul accessible, levelling the playing field for all. The identity is inspired by aviation history, updated for the modern age, and applied to every touchpoint including livery, digital, advertising, and packaging. The safety film shuns big budget productions for a smarter and quirky approach. On the first day of launch, 52,000 tickets were sold, making it the most successful airline launch of all time.
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