Fete of the World
Award: Wood Pencil
Wood Pencil / Branding / Campaign Branding & Identity / 2018
Fete of the World is a carnival inspired pop-up brand experience that highlights the unconscious choices people make every day and their impact on the greater world. Heavy topics were disguised in games, and participation led to information about global warming, child labour, and depleting fish stocks. The communications were designed to grab attention through their playfulness, while delivering a serious message on environmental impact.
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