Pass The Heinz
Award: Graphite Pencil
Graphite Pencil / Branded Content & Entertainment / Tactical / 2018
The concept was to bring Don Draper’s idea to life. In Mad Men, the fictional Heinz clients may not have seen his vision, but the real Heinz did. The idea was to faithfully recreate the ads proposed in the show and then seed them out in areas where the fans would find them. And as 2017 was the tenth anniversary of the show’s first episode, it was the perfect time for nostalgia.
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