iPhone People Talking Pixel 2
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Digital Marketing / 2018
Convincing phone users to switch brands is no easy task, especially when many users sleepwalk their way into annual upgrades. Knowing this audience tend to trust people like themselves over traditional or influencers, Google handed iPhone users a Pixel 2 to try for a week. Their unscripted stories form this collection of animated short films.
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