Johnsonville - Made the Johnsonville Way (Guess the Price of that Food)
Award: Graphite Pencil
Graphite Pencil / Art Direction / Art Direction for Direct / 2018
For over 70 years, Johnsonville has done things its own way. A way that puts employees first and empowers them to have a stake in the family-owned sausage company. This ad – created by said employees – is a 1970s-style game show called Guess the Price of That Food. Eight-year-old staffer Cole traveled to Toronto to watch his commercial come to life.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.