Silicon Valley URXXL
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for Direct / 2017
Silicon Valley has two audiences: regular fans, who enjoy the humour and T.J. Miller’s hair, and hardcore fans, who delve deeper into the tech-culture. So we wanted to create a promotion that would announce the new season to the regular fans and reward the really engaged fans with something more. Each of the radio ads was actually one giant URL and if they could enter the whole thing correctly into their internet browser they would score merchandise from the show’s fictitious company, Pied Piper.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.