Long Story Short 2
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Radio & Audio / 2017
Concrete takes forever to dry. But not our 30-year client Quikrete, the leading brand in the United States. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.