Mt Ex 3331
Award: Wood Pencil
Wood Pencil / Spatial & Experiential Design / Trade Show & Exposition Design / 2017
Washi tape ‘mt’ got popular to decorate things and developed a new market as a nifty and useful gadget.
Many promotional exhibitions have been held and this is the one in Tokyo, Japan. Our aim was to offer customers extraordinary experience through ‘mt’, so the site hunting was the most important task for us. The venue, gallery ‘3331’ was used to be an elementary school. We covered the spacious rooms with black grid and created a monotone geometric space then placed a temporary shop and a tricycle car. In contrast, we exhibited fluorescent colored tapes in another room.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.