Pepsi Light "Iconic Moments"
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns (National) / 2017
Pepsi Light means full taste with almost no calorie.
Following our central Pepsi idea „Live for now“ we transform this
message into iconic moments. Active, spontaneous, almost weightless moves and moments full of carefree joy as they happen in sports such as tricking, parkours, breakdancing.
Essential part of these moments: The Pepsi Light Logo.
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