Fortunes Told
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2017
The Sunday Times Rich List is one of The Sunday Times’ key circulation drivers. Published annually since 1989, it is a list of the 1,000 wealthiest people in the UK and its enduring popularity means the newspaper attaches great importance to it. The campaign task was to deliver a substantial increase in paper sales upon release of the Rich List supplement, and all on a tight budget of £35k production and £92.5k media.
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