No Shame
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2017
Easy Period launched as a home delivery service of 100% organic tampons and pads. As a start-up, the company had minimal brand awareness or recognition and marketing budgets were scarce. But Easy Period had one thing other “feminine hygiene” brands didn’t: progressive brand values. So we created the NO SHAME campaign, a poster series aimed at eliminating the stigma surrounding menstruation by showing women on their period, without any shame for their period.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.